OORI OTT is a Los Angeles brand rooted in the harmony of opposites: East and West, past and present, maximalist glamour and everyday ease. Shaped by nostalgia and a deep love for the eras when getting dressed felt like an act of fantasy. Its references reach back to moments before clothing was mass produced. Traditional Korean dress, silver screen icons, the flashy excess of decades past, all translated into something a woman can actually live in. The result is clothing that feels dressed up without trying too hard. Comfortable without being casual.

At its core, OORI OTT is about craftsmanship and fantasy made wearable and keepable.

SUSTAINABILITY

As a slow fashion brand, OORI OTT is committed to thoughtful production and reducing waste. We prioritize deadstock fabrics when available and produce most of our collections locally in Los Angeles, partnering with small, independently owned factories that value craftsmanship over volume. For styles that require specialized techniques, we work with trusted partners globally. Our atelier in Seoul is a small studio centered on craftsmanship, while our Guangzhou factory, audited and certified for ethical and sustainable practices, supports our effort to make responsible fashion more accessible without compromising on design or integrity.

OORI OTT will be released in drops. Join our mailing list to stay updated on upcoming releases.