About

OORI OTT is a brand rooted in the harmony of duality: a dialogue between past and present, East and West, structure and ease.

Designed in Los Angeles and shaped by nostalgia, traditional Korean aesthetics, and the way the designer’s mother dressed in the 90s and early 2000s, OORI OTT blends softness with strength and casual comfort with intentional detail. Dressed-up silhouettes carry the ease of the everyday; something composed and restrained is offset by a playful, almost Lolita-like sensibility.

The name means “our clothes” in Korean. It speaks to shared identity and the beauty of growing up between cultures.

For everyone who’s playful, curious, and comfortable in their complexity.

SUSTAINABILITY

As a slow fashion brand, OORI OTT is committed to thoughtful production and reducing waste. We prioritize deadstock fabrics when available and produce most of our collections locally in Los Angeles, partnering with small, independently owned factories that value craftsmanship over volume. For styles that require specialized techniques, we work with trusted partners globally. Our atelier in Seoul is a small studio centered on craftsmanship, while our Guangzhou factory, audited and certified for ethical and sustainable practices, supports our effort to make responsible fashion more accessible without compromising on design or integrity.

OORI OTT will be released in drops. Join our mailing list to stay updated on upcoming releases.